Ok, so I discovered Heartsy through the Handmadeology Team. What it is is like a groupon, exclusively for Etsy. If you want to be a featured seller, you submit some pictures and your "deal", meaning Heartsy will buy 25 gift certificates at half price and then turn around and re-sell them. So you'd pay $20 for a $40 gift certificate. From what I've read, you'll get paid in full.
Anyway, to even be considered to be a featured seller, you have to get 30 votes of "yes definitely" in 72 hours.